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This pool of essay examples on Marketing offers students a number of well-written sample essays. You can use them as a template and draw ideas for writing your own ones. Make sure you get all you can from our Marketing essays chosen by our team.

7 Ways to Keep Your Customers Begging for More

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent by the W. P. Carey School of Business. The report also indicates that customer problem experiences continue to increase, up four percent […]

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Clever Tips for Marketing Your Mobile Food Business

This excerpt is part of Entrepreneur.com's  which explores the fundamentals of starting up in a wide range of industries. In , the staff of Entrepreneur Media, Inc. and writer Rich Mintzer explain how you can get started in the mobile food industry, whether you want to own a food truck, cart, trailer, kiosk or other on-the-go food business. […]

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Marketing Strategy for Retailers

The business will start of by giving free samples to supermarkets to encourage them to refer the products to their customers. The retailers will also be induced by the favorable wholesale price of $1. 05 per packet of yoghurt. The business Vehicle will also carry an informative advertising message to create awareness. CONTRACT OF EMPLOYMENT […]

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Marketing strategies

The matrix below shows the performances/effectiveness of marketing strategies of Coke and Pepsi in terms of extra profit through close comparison. This can provide information on what marketing strategy must Coke, or Pepsi, concentrate in order to have the optimal profit for their company. It would be advisable for Coke to implement and intensify their […]

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Google strategic planning

Google is a search engine that identifies every web page relevant to query then ranks them. When it founded by Sergey Brin and Larry Page in August 1998, Google Inc. had an informal organization culture, which promoted creativity, removed unnecessary managerial hierarchies and stripped away everything that got in the way of its engineers’ freedom […]

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In attracting Customers and increasing Revenues

It is important to understand that the major products and services of the Cafe cannot be sold electronically. It would be naturally awkward to send a cup of coffee electronically or by courier service such as what the popular retail service is doing! Thus, the strategy that the Cafe may employ on the marketing aspect […]

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A Scientific Take on Viral Marketing

In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting material out there that by its very nature attracts attention and discussion. Perhaps the most objective way to look at the practice of […]

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Lure Teetering Customers With Digital Coupons (Infographic)

Who can resist the sweet call of a $10-off code? Apparently not many. Ninety-two percent of consumers used a digital coupon in 2013. Compare that to 64 percent in 2007, and you’ve got a huge reason to offer to current and prospective customers. If you’re thinking of offering coupons, consider offering a set dollar amount […]

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Take a Tip from Bezos: Customers Always Need a Seat at the Table

When starting a new business, it's understandable that the main focus is to develop an innovative product or service that will cause the market to stand up and pay attention. It's also clear that entrepreneurs need passion and endless supply of energy to create a new business from that innovation. Related: But a good idea and […]

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Dear Uber: Reward Your Loyal Customers

Dear Uber: I use your ride-sharing service. A lot. More than anyone you know. I’d go so far as to literally claim I am . And, what's more, this Uber addiction of mine dates back a long way. It began when I was living in a neighborhood of San Francisco that wasn’t very cab-friendly. I had gotten to the point […]

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Protect customers

Before the evolution of YouTube in the year 2005 there were few technologies which accompanied. These technologies were for the people who had computers. There was an easy interface that was used during those times. YouTube has been accused of violating integrity laws by allowing the reuse of video clips that have been used somewhere […]

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Marketing Management

In order to address these problems, we can suggest that the company does following initiatives: • Design a managerial standard and perform a managerial evaluation program The managerial evaluation program is a way to remedy the managerial crisis at Zanussi. The program is required to ensure that all member of the company understand what is […]

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Marketing Strategies

Web-based food retailing service is the new trend. It is a concept which has made headway across the world. E-grocers compete with each other as well as with traditional retailers to gain consumer attention and loyalty. Of late, even large and established traditional retailers have now joined the fray by launching their own online business […]

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Customer-based strategy

Employee empowerment involves the identification of the level of responsibility and authority is given to the individual. A number of organizations talks about employee empowerment but few of them practice it. Employees are the vital stakeholder of an organization. However, managers such as autocratic managers have a tendency of not utilizing employee empowerment. Such managers […]

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Online Advertising Market

As a result, this high demand from both users and advertisers or marketers will cause higher spending rates on e-mail advertising and in the same time will urge more companies to enter the game. Figure (2): Top 10 Ad-Revenue Generating Sites by Genre (millions) November 2007 Source: Nilson Online, AdRelevance (November 2007) (cited in Marketingcharts. […]

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Organize customer

The second objective is to measure the performance of image management in an organization. How people perceive an organization and its products can be known through a number of ways. The first way is to look at the product demand and sales plus the customer’s interest in the company. Secondly, the company can organize customer […]

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Effective advertisement

Advertising is a branch of commercial mass communication created for the promotion of products and services that are also used by institutions, organizations and political candidates to disseminate messages. According to studies, advertising was already existent among different cultures even thousands of years ago. However, it was only in the 20th century that it became […]

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Marketing Objectives

Having been awarded a loan of $400,000, the company still need $500,000 more money to pick up the project. This will be obtained from the contribution of the members of the company of who will come together as partners to start off the company. The money will be used in buying the materials that will […]

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Event Decoration Marketing Plan

Marketing plan is the representation of the ideas in which the organization will put in place to ensure that it accomplishes its objectives and attain their goals within the set period of time. For this instance, the paper will look at the marketing plan of an organization that will be dealing with the decoration of […]

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Advertising & media

Many a media critic has contended the role which media industries and marketing forces play in the formation of identity. The most persistent manifestation of this phenomenon is within the domain of childhood and adolescence. For example, young boys are taught to aspire towards masculine ideals beginning with active involvement in sports while young girls […]

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What is customer service

The online ability to keep track of product or service activities allows schedulers to be more accurate and timely in scheduling and rescheduling production activity, reducing costs. Better supplier quality The information driven environment in e-commerce allows purchasers to more easily learn about material and component quality in the items manufacturers acquire. Successful strategies to […]

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E-Commerce Customer Service

Technological change has been one of the driving forces of business activities in this fast changing international trading scenario. The revolution in information technology and the highly sophisticated communication networks have been gradually changing the way enterprises carryout their business activities both in the domestic arena as well as in the global business transactions. Internet […]

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Apple Marketing and Sales Strategies

For the research paper, I will be focusing on the marketing and sales strategies of Apple Inc. For anyone that doesn’t know about the company Apple, Apple provides computers, phones, music players, and software to the general public. Over the years they have become a computer and electronic giant. They are now the worldwide standard […]

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Customer building

List building. Customer’s will be required to supply their e-mail address to VirusShield when making purchases and when downloading products for the free trial period. In this way, VirusShield will build a list of customers and prospects that it will be able to contact for future offers, discounts and new products. Security Security is a […]

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In offering the service to customers

In offering the service to customers, those who are given the task to assist and inform the customers should have complete information concerning tyre maintenance. It is impossible to impart knowledge if they themselves are not knowledgeable on the topic. The tyre shop and its staff should not give a false impression that they are […]

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Marketing Management

Business Ethics encompasses a huge section of strategic and business planning process which analyzes the rules and the principles in consideration with the moral and ethical problems that usually arise during the phase of setting up a business. The organization balances its marketing decisions in the various areas which are concerned with have an ethical […]

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Guideline for ethical advertising and sale

First, advertisement is meant to make people to be aware of the product or services being offered by any corporate body. For the advertisement to reach to intended client in the best way and for people to accept it, ethical standards should be incorporated which help show some moral values in the advertisement. Ethical values […]

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Marketing and Implementation

As mentioned in Chapter II of the study, the promotion of the program will be done through the use of different materials and forms of media. It is aimed that the in the long run, the program will be considered as a trademark of the tyre shop that spearheaded the program in order for it […]

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Search Marketing Techniques

Advertising is a field of industry that concentrates on campaigning or sponsoring products and service. Processes involved in advertising directed toward a particular audience include informing, influencing behavior and way of thinking, and becoming reminiscent to the audience’s memory. (Radke, 2008) Advertising should follow certain ethical, as well as legal principles, in order to maintain […]

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Customers in Product Plan

Customers did not first believe that Continental could give the kind of service the rivals were giving. The change managers figured out that the terms and the relationships with travel agents and frequent flyers were very crucial to occupancy ratio. The commissions to travel agents were reset with incentives for those who gave more business; […]

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