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Knowledge of your audience is the most important part of communication. When you know the correct form of communication to use and what data to include, it will guarantee that the receivers will be able to process the message being provided. Knowledge of your audience will make the delivery of the message being sent is done properly. When a catastrophe occurs, knowledge of your audience is essential. Different forms of communication must be used along with the data that is provided to different audiences.

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For example: In the event of an accident, you might give the press the basic information of what had occurred but not the names of the people involved. It is better to inform the immediate family first so that they do not hear about the injury or death of a loved one through the press. Using the communications that went out regarding the Chilean mine collapse in South America will indicate the significance of knowing your audience. The Chilean mining accident occurred on 05 August 2010. A serious cave in at the San Jose copper-gold mine took place.

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The thirty-three buried men were trapped seven hundred meters underground and approximately five kilometers from the entrance of the mine. The privately held San Esteban Mining Company faltered in the search and rescue efforts due to financial hardship and was then led by the national government thanks to the people of Chile. Eight exploratory boreholes were drilled. On 22 August 2010, a note was revealed taped to a drill bit when pulled out of one of the boreholes. It read “Estamos bien en el refugio, los 33,” which in English translates to “We are well in the shelter, the 33. The nation of Chile demanded from its leaders to find a way to rescue the trapped miners. On 13 October 2010, after sixty-nine days underground, the thirty-three miners were brought safely to the surface. When communicating with the employees, it is important to have knowledge of the audience that is receiving the message and it would be best presented in a group setting. The San Esteban Mining Company does not have an impeccable safety record. The company must be aware of that their safety record will become public knowledge and make the company unfavorable with the public and its employees.

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It is also necessary for the company to be aware of what their employees will need to hear from them. The employees will need to be ensured that safety conditions will be improved to make certain that this will not happen again. This demonstrates to the employees that the company cares about them and not just the financial aspect of their business. When communicating with the families, as this will be the most complicated for the company, it would be best to do with face-to-face communication by pulling in each family, one at a time, to inform them of what has happened.

The company will need to be responsive to their needs, whatever they may be. The families will need to be informed of what exactly happened and what is being done to rescue their loved ones. The understanding that the company is doing everything that can possibly be done to rectify this situation will help put the families a little more at ease. The family members should also be kept up to date with any new information that is revealed and can be done in a group setting, unless it involves a loved ones death, which should be done privately in a face-to-face setting.

Draft Communication to the Families of the Miners To the families of our valued miners: It is with deep remorse that we must inform you of the recent accident that has occurred with the San Esteban Mining Company. A serious cave in at the mines took place today and has trapped several miners, including one of your loved ones. We are doing everything in our power to rescue all of the trapped miners and bring them back safe and sound to their families. As soon as more information is provided to us, we will inform you of any updates. Our thoughts and prayers are with the miners and you, their families.

Please let us know if you have any questions, comments, and suggestions or just need anything and we will do our best to accommodate you. Thank you. Sincerely, The San Esteban Mining Company Draft Communication to Employees To the employees of San Esteban Mining Company Re: Copper Mine Collapse On 05 August 2010. A serious cave in at the San Jose copper-gold mine took place. Thirty-three of our employees are trapped seven hundred meters underground and approximately five kilometers from the entrance of the mine. Officials and rescue workers were notified immediately and have been working to locate and rescue the copper miners.

Despite recent questions regarding the safety practices of our mines and organization, we are still abiding by all safety procedures set forth by the government. We are doing everything in our power to rescue all of the trapped miners and bring them back safe and sound to their families. As soon as more information is provided to us, we will inform you of any updates. Our thoughts and prayers are with the miners and you, their families. Please let us know if you have any questions, comments, and suggestions or just need anything and we will do our best to accommodate you.

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