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Since that a majority of the lower sixth form Business Studies students wish to take part in the trip. This may mean that fixed costs will be more difficult to meet; compared to having a few consumers i.e. the lower sixth form business studies students. However, having numerous consumers can be advantageous when it comes to bulk purchase of the “European Study Tours” service, as this could qualify for a discount eventually reducing the costs per person.

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Although there is a possibility of a discount from the travel and tours, it is not worth taking a risk and waiting till all the finances are in before finding out. Pressurizing the consumers i.e. the lower sixth form business studies students, to pay within an unreasonable deadline is unethical.

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This will not be fair on them since the event organizers who have proposed the idea of the trip are the ones convincing them, and their parents or guardians. In the long run, this will only put the chances of the consumers deciding to go into jeopardy. This will only aggravate the state of the situation, eventually repelling the consumers. Moreover, analysing the potential scenario situation in a deeper perspective, the inter-relationship of the consumers’ parents and the school will be affected. Also, this may even heavily influence the decision the parents make, regarding giving permission to let their child go on future trips with Marlborough school. Most significantly, the year twelve business studies students are less likely to have suitable case studies resources to use in their examinations, and the event organizers may have to consider the event unviable, thereby calling it off entirely.

As a result, time is a very important element in this trip to Prague. Any mistakes or situations that could arise during the administration of the trip cannot be undone because it is impossible to go back in time. It is crucial that everything is organised carefully by the event organisers. Therefore, in conclusion, at the 1st October 2007 meeting, the event organisers reached a verdict to hold a fundraising event. Here, the bar can be lowered to make it easier and faster to meet the deadlines of the variable costs finances, thereby reducing time constraints. This is as there are time constraints to when all the finances can be collected by.

Also, at this meeting on 1st October 2007, all of the event organisers proposed fundraising events to investigate into its feasibility and viability. James Dillon and Joe Medlin suggested a school taxi service transporting students to various destinations like parties, outside school in return for a reasonable fee to raise money. Sunil Rajput and Adam Mead came up with a cake stall to raise money. James Wardy and James Flaherty came up with the idea of a football tournament. Louise Conyard, Laura Port and James Lindsay decided into bag packing at a local supermarket. Laura Port and James Lindsay is employed with the supermarket giant “Sainsburys,” a contact which would be very useful for this fundraising activity for the whole group. Finally, Adrian Daniels and Michael Garvis looked into Muj’s idea of a “Halloween” themed disco, as the holiday was only a few weeks away making it more sense to do it.

At the following week’s meeting i.e. 8th October 2007, all the event organisers reported upon their idea’s feasibility and viability. Adrian Daniels and Michael Garvis reported on the Muj’s idea, which was also included in the investigation, into a “Halloween” themed school disco. Michael Garvis calculated an estimated budget if this ideas was to be chosen and become a reality. However, plenty of students were required to turn up for the event and to pay the price of around three pounds per person for admission to break-even and produce profit. But this was not for certain to happen, so the even needed to be inviting as possible and promoted as much as possible to ensure that a lot of people turn up.

In addition, Adrian Daniels found out that the school hall was not free of charge, although all the event organisers were part of the Marlborough School Students. By the fact that the hall is being used for profit-making reasons, money will be required to be able to hire. Therefore, another fundraising activity would be required to raise start-up capital to be able to afford the hall, which would not require start-up capital. The school hall is the venue of the disco, so it would be essential to run the disco. However, this was not going to be necessary as Muj looked into sponsoring of the event. He asked his local costume store in Watford for sponsorship in return of customers. Through sponsoring, another fundraising event would not be necessary anymore, since the costume store will cover the hall costs in exchange for giving them plenty of customers.

Alternatively, Adrian Daniels carried out some secondary research. He interviewed the student “Elke Cooper” a current year thirteen student with previous experiences with organising a similar event, a “Valentine Day’s” Ball. She mentioned several essentials to consider. However, she emphasized on the fact that “the advertising of the event had to be very effective to the target audience as much as possible, including the Marlborough School Newsletter.” Also, in terms of the event taking place, she pointed out that the event cannot be carried out during half term since the school hall facilities will be booked and used by local sports clubs. In addition, the school students may have other arranged plans and might prefer doing something other than going to the Halloween Disco.

On the other hand, she also explained that the event could not happen after half term on the actual Halloween day. Halloween Day on the 2007 calendar is on a Wednesday, which is on a weekday. Unfortunately, for the event organisers, Halloween day is not a national holiday but a normal school day for students, meaning the only available time to run the event would be after school. Marlborough School starts at nine in the morning and closes at five past three in the afternoon. After a long day of hard work, the students will feel exhausted and would want to go home to relax. They would want to get rest, so later in the evening they can go “trick or treating.”

However, due to the winter season, the sky gets dark very fast. So, students can bring their costumes to school and after school, they can get ready whilst the disco hall gets prepared. Finally, the event can take place when it is slightly dark, some students catch the coach to school in the morning and back from school, so running this event after school on Halloween Day may not be an option at all. As a result, the event is neither feasible nor viable.

James Dillon and Joe Medlin reported back on their text service idea. They suggested that services income is estimated to be around a hundred pounds, due to students who may require a ride to various upcoming parties over Friday and Saturday night. However, it is not certain that these students will require rides to parties that may or may not take place, since they can always be cancelled at the last minute. Therefore, this fundraising method may not seem very reliable in producing over a hundred pounds, thereby not worth doing since there are other potential fundraising methods more likely to bring in more income.

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